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Entrepreneurial Thinking by Jonathan R. Aspatore |
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| There has never been a better time to start your own business. Major consolidation |
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| continues by large corporations in many industries creating profitable niches for new |
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| businesses to fill. The advances being made in technology and the Internet have |
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| created entirely new industries for business products and services, which are still |
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| relatively untapped. Even companies in the automobile and insurance industries are |
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| SPECIAL FEATURES |
finding their way to the Web to capitalize on this rapidly growing medium. These |
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developments represent dynamic changes for businesses in every industry and |
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| - Entrepreneurial Thinking |
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| create the perfect chance for you to build a profitable company in your area of |
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| - The Process of Marketing |
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| interest or expertise. |
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| - What Guerrillas Know |
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Entrepreneurial thinking is about recognizing opportunities in the marketplace and
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About Email |
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understanding how and when to capitalize on them. Becoming an entrepreneur is not |
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| - Where And When To |
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| necessarily an inherent trait. It takes time to train yourself to use your talents and |
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Begin Marketing |
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experience to see opportunities where others do not. Each individual possesses a |
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| - Use the Internet to Build |
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| different perspective on products they would find useful and services they would like |
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Your Brand |
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to see perform differently. It can often be just as profitable to improve upon an |
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| - Top Green Businesses |
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| existing business. The advantage here is that you can learn from the mistakes of |
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iin the Market Today |
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competing companies while still borrowing the positive aspects of their business for |
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| - The Problem with Time |
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| your own. Whether starting a completely new type of business or expanding on |
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Management |
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current ideas already in the marketplace, the key is learning to use your unique |
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| - Leadership is Not a Day Job |
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| perspective to produce a product or service that provides increased value to potential |
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- Jest Practices: Best |
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customers. |
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Practices for Humor in the |
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No one could ever have imagined the impact the Internet would have on the global |
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Workplace |
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economy. New industries have developed in the last few years to support the |
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| advanced communications capabilities of this medium. Many of the entrepreneurs that |
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| had the foresight and skills to capitalize on these opportunities became millionaires |
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| almost overnight. In fact, the Internet is such a dynamic medium that there is still |
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amazing wealth being generated from the creation of new companies, and this trend
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| shows no signs of slowing. The development of dynamic new products and services |
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| in any industry naturally creates the need for complimentary types of businesses. By |
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| learning to think as an entrepreneur you will position yourself to be ready to capitalize |
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| on these opportunities as they develop. |
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| Entrepreneurial thinking is relatively easy to learn. It involves training your mind to look |
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| at products and services in a different way and understanding how to improve upon |
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| them. How would you change the way a company you are familiar with is currently |
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| conducting business? Are there complimentary products or services that you feel |
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| would be of value to the same target market? Train yourself to be continuously |
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| learning about and evaluating other types of businesses. This is how to create ideas |
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| of your own and gain valuable insight into an industry. Project your understanding |
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of a given industry into the future to get an idea for what types of products and
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| services will be desired down the road. The marketplace of every industry is |
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| continuously changing, and those that have the foresight, ingenuity, and desire have |
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| the potential to capitalize on the opportunities that develop. |
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Although starting a business is never a sure thing in terms of success and
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| prosperity, entrepreneurial thinking teaches you to capitalize on opportunities in your |
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| current job and other areas of your life as well. All of this does not mean that you |
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| should quit your job today. However, you should begin trying to lay the seeds for a |
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| type of business that interests you. What is it that you enjoy doing or have |
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| experience with? What demands are currently not being met in the marketplace? Why |
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| are companies not already doing this? The marketplace is full of opportunities and |
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| those that choose to take on the challenge give themselves the chance to create a |
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| type of wealth, happiness, and security that can be achieved by starting your own |
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| business. |
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| Companies such as Yahoo, Amazon.com, and eBay were founded only a few short |
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| years ago and have enjoyed enormous success in their industry by generating |
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| significant value for their customers. These companies and many others often start in |
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| someone’s basement, garage, or dormitory. Being an entrepreneur has nothing to do |
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| with age, gender, race or education. Everyone must start somewhere, and those that |
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| have the drive and ambition to build their idea into a reality give themselves the |
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| chance for unparalleled success. |
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Starting a business is not something that happens overnight. However, it is probably
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| not as difficult as you might imagine. The Internet has brought a wealth of information |
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| to your fingertips, if you know where to look for it. You can access information on |
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| almost every topic of interest to an entrepreneur by simply performing a search on |
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| any of the search engines. Speak with other individuals who have started their own |
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| business. They will provide you with a wealth of insight and possibly some useful |
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| contacts. |
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It is never too soon to begin contemplating starting your own business. This will only |
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| encourage your development as an entrepreneur and help open your eyes to |
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| opportunities in the marketplace that you never knew existed. The key is to believe in |
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| yourself, the idea, and have the desire to make it into a reality. |
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| Copyright 2007 / THE NOTICEBOARD COMPANY Limited / Published by Dilton Consulting |
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